Get ready to Ask Yourself “Y”
Enrich One helps purpose-driven organziations clarify their narrative and connect with the hearts behind the mission. We collabortate with grant writers, development teams, and creative partners to ensure your story is cohesive, emotionally resonant, and consistent across every platform - inspiring donors, funders, and communities to act.
The “Y” Concept is a story—driven framework that helps organizations connect human emotion to strategic outcomes. It bridges logic and heart - helping you understand “Y” people care and how to turn that connection into meaningful action.
Clear language + Human insight + Proven Results
What is the “Y Concept”
The “Y Concept” is a strategic framework that can be applied anywhere you need people to connect, engage, or take action - from corporate initiatives to community-driven missions.
Who Can Use it?
Any organization with an end user or audience is encouraged to use the “Y Concept”. Below are some common use cases:
Human Resources would like Employees to adopt a new program. Or better understand why a program is not working.
Real estate developer entering a new community and want to understand how to get the community to support the change.
Small Business launching a new product or want to better understand how to attract more customers.
Business owner or Department Head seeking to boost employee morale or develop a 3-year strategic plan at an Executive retreat.
Non-Profit or Community Organization seeking to re-connect, engage or grow their base.
Do I really Need it?
Strategic Planning, Marketing and Communications
Often times these three distinct functions are used interchangeably, but understanding the differences provides clarity and direction to any organization seeking enhanced performance.
Stories We’ve Helped Shape
Connect with hearts
and minds of your
audience…
The “Y” Concept explores the emotional and behavioral drivers behind decision-making, helping organizations move beyond facts and features to stories that truly resonate. By understanding what people value, believe, and feel, we help you create messages that inspire trust, connection, and lasting engagement.
“People don’t buy what you do. They buy “Y” you do it.”
About the Creator of the “Y” Concept:
Alisha Commodore is an esteemed marketing and branding consultant, with 15 years of experience delivering award-winning communications and marketing strategies for Fortune 500 companies, and most recently expanding her private sector expertise to help non-profit organizations grow their membership base through strategic planning.
For more than a decade, Alisha Commodore has been laser focused on developing a deep understanding of target audiences through primary research; creating relevant and compelling messaging / activations; and delivering the brand's promise through strategic tactical marketing plans that leverages a variety of communications channels (print, social, OOH, digital, broadcast, event, grassroots). As a brand consultant she has helped organizations define KPIs, ensuring all marketing activity ties back to key organizational goals.